The aim of the project is to establish the North Sea Cycling Route (NSCR) as a permanent entity within a secure organisational structure, offering a high-quality cycling experience and an insight into the natural and cultural heritage of the North Sea Region. In order to achieve this aim, project activities target in part assessments of the economic impact of the route and its weaknesses and in addition raising awareness and disseminating information and knowledge. Simultaneously, the idea is to initiate pilot projects with some of the partners, which would lead to implementation of low cost physical improvements along the route and secure a high-quality product for the cycling tourist. Long-term partner motivation and commitment is important for the project.